The Cut Up Collective

Well I’ve been flat out lately and had no chance to post anything, but that said I did find myself with some free time up in Newcasle last week so I decided to take a trip to the Baltic The centre for contemporary art on the South bank of the River Tyne, which is a very impressive old mill conversion, if you ever get the chance to go there it’s well worth it.

The first exhibition in the gallery was from the cut up collective, these are a group of artists who take down billboard ads, meticulously slice them into thousands of pieces paste them back on to the billboard making a different image.

In my mind I thought the concept was a simple but clever idea, what didn’t occur to me until I saw the video of them producing one of these pieces is the scale of each project which now seems obvious, cutting a billboard ad into thousands of identical sized pieces and then re-organising them into a different image, it’s an immense amount of work. Work however that is well worth the graft when you see the results presented in their gallery.

What really got me thinking however was how this could be achieved digitally, is it possible to take someones web advertisment or even website, slice it up pixel by pixel and turn it into something completly different?

Watch this space!!!!!

Sending large file attachments

I’ve recently had the opportunity to do some brand creation and development work for a new service which has recently been launched called Tonsho which is a fantastically smooth way of sending large files as email attachments and blocking unwanted spam.

There’s no more uploading files to ftp sites for printers, no more burning presentations onto DVD’s, my USB flash drive died the other day and I was able to email my 35mb photoshop file to myself at home via email, perfect!!!

It’s been great developing the Tonsho brand as a heavyweight mail solution and I was brought in from the outset which is always a bonus as the brand becomes more precious to you and makes you more protective of it further down the line. I’ve been responsible for the creative direction of Tonsho, as well as logo design, and site design, it was also refreshing to do some copywriting to ensure brand values were adhered to in tone of voice and the content was going to appeal to search engines.

It’s currently in its beta phase but go check it out and see what it’s all about it’s well worth it and don’t forget to let me know what you think of the brand.